From AI to mindful drinking, take a look back at some of the key consumer and design trends of 2024.
The design decisions you make today will influence your brand’s future success. Find out how packaging design and consumer testing can help increase consumer attention, perception and intention.
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For the past 25 years, Stevens Point has looked to Invok Brands to be their brand stewards and help keep their brand fresh and relevant. This is the story of that relationship and how design has helped the brewery reach new heights.
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Wherever you look, it seems like what’s old is new again. From new CPG brands tapping into collective memories of the past to legacy brands paying homage to their heritage, the nostalgia trend is one that is being seen across CPG verticals. Here is everything you need to know.
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LUXE PACK 2024 – the premier trade show for creative packaging – took place earlier this month in New York City, and some of the Invok team were in attendance to walk the floor, meet with exhibitors and take in the various keynotes and panel discussions. In this article, we have highlighted some of the main themes and takeaways from the event.
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Visual brand stewardship is the studied supervision and implementation of a brand’s identity elements over time. This could be logo, placement, use of color, or key packaging elements, carefully considering the past, present and future of the brand.
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In the ever-changing beauty industry, RoC Skincare and Invok Brand's relationship is a shining example of collaborative progress and success. Having recently completed our 600th project as RoC’s Agency of Record, it felt like the perfect opportunity to reflect on how we got here and what has allowed our partnership to flourish.g anywhere anytime soon.
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What will some of this year’s main themes be and how can brands take advantage? Scroll through as we look at the latest currents in consumer behavior for the CPG, Health & Beauty and Alcohol & Spirits industries.
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Retailers are missing out on a strong opportunity in private brand development by not taking part in the consistent growth in beauty, especially in skin care.
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From sustainability and accessibility to an overall increased focus on health and wellness, it is clear that the trends laid out in our 2023 Currents in Consumer Behavior report are not going anywhere anytime soon.
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