LUXE PACK 2024 – the premier trade show for creative packaging – took place earlier this month in New York City, and some of the Invok team were in attendance to walk the floor, meet with exhibitors and take in the various keynotes and panel discussions. In this article, we have highlighted some of the main themes and takeaways from the event.
Read MoreVisual brand stewardship is the studied supervision and implementation of a brand’s identity elements over time. This could be logo, placement, use of color, or key packaging elements, carefully considering the past, present and future of the brand.
Read MoreIn the ever-changing beauty industry, RoC Skincare and Invok Brand's relationship is a shining example of collaborative progress and success. Having recently completed our 600th project as RoC’s Agency of Record, it felt like the perfect opportunity to reflect on how we got here and what has allowed our partnership to flourish.g anywhere anytime soon.
Read MoreWhat will some of this year’s main themes be and how can brands take advantage? Scroll through as we look at the latest currents in consumer behavior for the CPG, Health & Beauty and Alcohol & Spirits industries.
Read MoreRetailers are missing out on a strong opportunity in private brand development by not taking part in the consistent growth in beauty, especially in skin care.
Read MoreFrom sustainability and accessibility to an overall increased focus on health and wellness, it is clear that the trends laid out in our 2023 Currents in Consumer Behavior report are not going anywhere anytime soon.
Read MoreWe are donating to City Harvest in New York City and The Daily Bread Food Bank in Toronto this year. Food insecurity, due to rising costs and insufficient incomes, has resulted in a growing need to support those who are hungry. The facts are significant and distressing. We must help.
Read More‘Tis the season for gift-giving and excess waste! Americans, for example, produce 25% more trash between Thanksgiving and New Year’s (this includes everything from food waste to wrapping paper and product packaging).
Read MoreThe Seven Tenets of Packaging Design take the subjectivity out of making packaging design decisions and give you the confidence to move forward with a design solution that excites and informs your audience.
Read MoreIt’s been fascinating watching the design community react to the recent redesign of the Johnson & Johnson logo. Remember, this is an identity originally designed when the company was founded in the 1880s. We think the new logo design makes sense for two reasons.
Read More
