how pet brands can drive growth through packaging design
With decades of experience in the package design and branding world, Invok has collaborated with a range of clients – from global brands to local start-ups. Through our work, we have become well-versed in how package design and branding can help drive meaningful ROI for brands. This means that the design decisions you make today will influence your brand’s future success.
To help guide our clients and ensure that chosen design directions truly resonate with a target audience, Invok has partnered with IMI International – an independent marketing insights consultancy and expert in uncovering solutions that accelerate brand growth and maximize profitability. Through this partnership, we are able to determine how various designs can influence consumer attention, perception and intention.
To further showcase this approach to design, our team selected a series of existing private-label products and put them through the lens of our 7 Tenets of Iconic Packaging Design. We first made a few simple alterations to the existing packaging, we then we put the concepts into research to see how consumers would react.
Below are our research findings for the Pet category. Scroll through to see the results!
