To create the brand design, we considered our client, and their ultimate end-user of these products to deliver a strong campaign for private brand initiative for their second-largest annual retail program. The campaign included bedding, bath, lighting, furniture, accessories and storage.

2018 MY (PRIVATE) BRAND VERTEX AWARD - SILVER

When a private brand occupies a single product category it calls for a different approach than cross-category. For example, we inform our design strategy by conducting a deep-dive into the product category, and then determine what characteristics are the result of customer expectations.