New Zealand Spring Lamb brand was reimagined for the consumer who enjoys bringing authentic new taste experiences to the table. Delivering on a premium and refined brand expression, the package design showcases the tried and true New Zealand lamb origin story.

2019 GDUSA AMERICAN PACKAGE DESIGN AWARD WINNER

The Opal Valley brand appeals to a meat-loving consumer that needs more education about lamb in an approachable, encouraging and straight-forward manner. The visual narrative focuses on a playful presentation, leveraging the open and “easy-going Aussie” brand ethos.

2019 GDUSA AMERICAN PACKAGE DESIGN AWARD WINNER

“In the sea of agencies, it is not easy to find a partner that is equally strong at creative and business strategy. invok is that rare find. Not only do they deliver amazing design solutions, they also get your strategy. invok is a lot of fun to work with, so you can enjoy the process as much as the results they deliver. I would recommend them.”

THE LAMB COMPANY

Phillip Pavlov, Director of Marketing and PR