The design decisions you make today will influence your brand’s future success. Find out how packaging design and consumer testing can help increase consumer attention, perception and intention.
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Wherever you look, it seems like what’s old is new again. From new CPG brands tapping into collective memories of the past to legacy brands paying homage to their heritage, the nostalgia trend is one that is being seen across CPG verticals. Here is everything you need to know.
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Visual brand stewardship is the studied supervision and implementation of a brand’s identity elements over time. This could be logo, placement, use of color, or key packaging elements, carefully considering the past, present and future of the brand.
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Retailers are missing out on a strong opportunity in private brand development by not taking part in the consistent growth in beauty, especially in skin care.
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It’s been fascinating watching the design community react to the recent redesign of the Johnson & Johnson logo. Remember, this is an identity originally designed when the company was founded in the 1880s. We think the new logo design makes sense for two reasons.
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We are in the early stages of the most dramatic change in branding and package design in over a century. But brands can meet the challenges of a digital lifestyle as retail/e-tail blended environments grow -- if they understand the four patterns that consumers use to locate, assess, and select brands.
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Brands are always in competition, and there’s no finish line, which is why the practice of brand stewardship takes grit. Despite technologies that make everything easier, brand caretaking is still a hands-on, long-haul job for brand experts.
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This holiday season, we welcome the new year with optimism and pride because of our commitment to support the next generation of designers. Why are we optimistic? Read on …
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Hello there, thanks for your replies to our last letter; it was wonderful to hear from so many of you. Today, we bring you our second letter.
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Hello everyone. My Invok Brands partners, Richard Shear, Michael Azulay, and I, want to say hello and extend our best wishes to you after a challenging year-and-a-half.
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