private label brands are forgetting about the beauty category

Retailers are missing out on a strong opportunity in private brand development by not taking part in the consistent growth in beauty, especially in skin care.

Inside Brand BuildingRichard ShearJanuary 19, 2024

The new Johnson & Johnson logo is a good idea.

It’s been fascinating watching the design community react to the recent redesign of the Johnson & Johnson logo. Remember, this is an identity originally designed when the company was founded in the 1880s. We think the new logo design makes sense for two reasons.

Inside Brand BuildingRichard ShearNovember 1, 2023

building a package design agency

Boasting an impressive roster of clients from Pernod Ricard and Johnson & Johnson to Revlon, with offices in both New York and Toronto, Invok has specialized in the creation, extension and innovation of medium to large iconic brands.

Inside Brand BuildingRichard ShearFebruary 5, 2018

the dieline interview: redefining expectations

When redefining the expectations of the condom category, considering client vision, consumer need, as well as category influences like emotions and attitudes are key in developing a relevant and resonant product.

Inside Brand BuildingRichard ShearJanuary 19, 2018

the power of food rituals

Have you ever eaten peanut butter from a spoon? You know, with the spoon upside down. How about folding your slice of pizza?

Inside Brand BuildingRichard ShearJuly 11, 2017

parents aren’t babies, and “cute” isn't a brand strategy

I continue to be amazed at The Dieline. It has obviously become an indispensable resource for the design and marketing communities. But this post on thedieline.com, containing ideas from a Peruvian designer is really disturbing, let me count the ways.

Inside Brand BuildingRichard ShearJanuary 20, 2017