From AI to mindful drinking, take a look back at some of the key consumer and design trends of 2024.
LUXE PACK 2024 – the premier trade show for creative packaging – took place earlier this month in New York City, and some of the Invok team were in attendance to walk the floor, meet with exhibitors and take in the various keynotes and panel discussions. In this article, we have highlighted some of the main themes and takeaways from the event.
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What will some of this year’s main themes be and how can brands take advantage? Scroll through as we look at the latest currents in consumer behavior for the CPG, Health & Beauty and Alcohol & Spirits industries.
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From sustainability and accessibility to an overall increased focus on health and wellness, it is clear that the trends laid out in our 2023 Currents in Consumer Behavior report are not going anywhere anytime soon.
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Your brand can outlast trends by understanding the social and cultural currents influencing consumer behavior today. From climate change and accessibility to a renewed focus on health and wellness, we invite you to scroll through our Currents in Consumer Behavior Report 2023 and see what the future holds!
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Looking ahead towards 2020 and beyond, themes of redefining our past to pave way for the future appears numerous times. From inquiring about what constitutes as a museum and what the essence of a modern man is, to notions of gender equality powered by a controversial plant, what is projected to characterize the next decade encompasses themes of belonging, restructuring and the power of positivity.
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What does the process for working on a brand in the wellness category look like and how do consumer interests and needs drive our work at Invok Brands?
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A new year brings exciting opportunities, new challenges, and inevitable change. Looking at culture as a whole in 2018 we anticipate remarkable advancements in experiences, human behaviour and communications.
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