Welcome to our Details in the Design series, where we explore how our graphic design work brings a brand identity to life. In this article, we will look at our brand identity work for Darigold.
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Retail marketplaces should evolve to provide consumers with better shopping experiences. We look at why and how, in our seven-part article, The Seven Virtues of Evolving Retail Marketplaces.
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In our work as a package design agency, we thrive on complex assignments; yet one project stands out. Our brief was to develop brands and packages for a new-to-market product that would be regulated by government. There would be over 2,500 package permutations and what’s more, the regulations would not be released for months.
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Looking ahead towards 2020 and beyond, themes of redefining our past to pave way for the future appears numerous times. From inquiring about what constitutes as a museum and what the essence of a modern man is, to notions of gender equality powered by a controversial plant, what is projected to characterize the next decade encompasses themes of belonging, restructuring and the power of positivity.
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Catering to the adventurous food lover seeking something other than the usual wine or beer, we partnered with Labatt AB InBev to craft a beverage alternative that pairs well with a casual dining experience.
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To address big food’s personality problem, humanize the brand.
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What does the process for working on a brand in the wellness category look like and how do consumer interests and needs drive our work at Invok Brands?
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Private brand designers and strategists are faced with specific design challenges such as shelf awareness, the category span of the brands’ products, and presentation in-store versus online.
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A new year brings exciting opportunities, new challenges, and inevitable change. Looking at culture as a whole in 2018 we anticipate remarkable advancements in experiences, human behaviour and communications.
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Boasting an impressive roster of clients from Pernod Ricard and Johnson & Johnson to Revlon, with offices in both New York and Toronto, Invok has specialized in the creation, extension and innovation of medium to large iconic brands.
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