When redefining the expectations of the condom category, considering client vision, consumer need, as well as category influences like emotions and attitudes are key in developing a relevant and resonant product.
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Have you ever eaten peanut butter from a spoon? You know, with the spoon upside down. How about folding your slice of pizza?
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I continue to be amazed at The Dieline. It has obviously become an indispensable resource for the design and marketing communities. But this post on thedieline.com, containing ideas from a Peruvian designer is really disturbing, let me count the ways.
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We hear their voices as we wander around the busy aisles of Target or the hushed showrooms at Saks Fifth Avenue.
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It’s flu season, and lots of suffering people are wandering the drug store aisles in search of relief. These days it comes in many forms.
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In 1440 Guttenberg celebrated moveable type, in 2012 Absolut Vodka was one of the first brands to celebrate “moveable” design.
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