‘Tis the season for gift-giving and excess waste! Americans, for example, produce 25% more trash between Thanksgiving and New Year’s (this includes everything from food waste to wrapping paper and product packaging).
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The Seven Tenets of Packaging Design take the subjectivity out of making packaging design decisions and give you the confidence to move forward with a design solution that excites and informs your audience.
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It’s been fascinating watching the design community react to the recent redesign of the Johnson & Johnson logo. Remember, this is an identity originally designed when the company was founded in the 1880s. We think the new logo design makes sense for two reasons.
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From aisle to cup: our successful partnership with Folgers on a Canadian package adaptation relied on strategic approaches and close collaboration. Here’s how we delighted the Folgers’ team.
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Welcome to the twelfth issue of the Sustainability Watch. In this issue, we look at ways companies use design to convey sustainability. We also learn that the majority of Canadians don't believe your brand's sustainability claims.
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For most food product startups, the first hurdle to cross isn't the consumer but the store buyer. It's easy to forget, but before a food product can entice consumers, it has first to catch the eye of the retailer.
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In this issue, we applaud a US effort to direct people where they can recycle in their neighborhoods using a “package-specific labelling platform providing up-to-date recycling information directly to U.S. consumers.” Meanwhile, Canadian grocery stores are still full of single-use plastic. A Canadian environmental organization called Environmental Defence has presented a series of recommendations for both governments and retailers.
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In this issue, we applaud efforts in the United States to direct people to where they can recycle in their neighborhoods using a “package-specific labelling platform providing up-to-date recycling information directly to U.S. consumers.” Meanwhile, Canadian grocery stores are still full of single-use plastic. A Canadian environmental organization called Environmental Defence has presented a series of recommendations for both governments and retailers.
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This series is an insight-driven look at environmental issues facing the CPG industry. Each month, we survey media, handpick relevant stories, and interpret them for you. Sustainability Watch aims to spark conversation and inspire the CPG industry to help solve the planet's environmental problems.
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This series is an insight-driven look at environmental issues facing the CPG industry. Each month, we survey media, handpick relevant stories, and interpret them for you. Sustainability Watch aims to spark conversation and inspire the CPG industry to help solve the planet's environmental problems.
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