Your brand can outlast trends by understanding the social and cultural currents influencing consumer behavior today. From climate change and accessibility to a renewed focus on health and wellness, we invite you to scroll through our Currents in Consumer Behavior Report 2023 and see what the future holds!
Read MoreThis series is an insight-driven look at environmental issues facing the CPG industry. Each month, we survey media, handpick relevant stories, and interpret them for you. Sustainability Watch aims to spark conversation and inspire the CPG industry to help solve the planet's environmental problems.
Read MoreWe know strategy should come first. And sometimes it does. But what happens when it doesn't? Read three case stories about brands at different stages of growth and see why your brand needs a strategy.
Read MoreThis series is an insight-driven look at environmental issues facing the CPG industry. Each month, we survey media, handpick relevant stories, and interpret them for you. Sustainability Watch aims to spark conversation and inspire the CPG industry to help solve the planet's environmental problems.
Read MoreThis series is an insight-driven look at environmental issues facing the CPG industry. Each month, we survey media, handpick relevant stories, and interpret them for you. Sustainability Watch aims to spark conversation and inspire the CPG industry to help solve the planet's environmental problems.
Read MoreThis case study shows how earning trust can lead to deeper relationships, award-winning design, and transformational brand moments in the design studio and on the shelf.
Read MoreWelcome to the third edition of Invok's Sustainability Watch series. Here, we share relevant news and insights on some pressing issues facing the CPG industry. We hope these articles will help spark conversations among your team and inspire you to consider how we as an industry can be part of the long-term solutions to our planet's environmental problems.
Read MoreProcess improvement between a client and agency doesn't have to be a big deal; just practical. This case study is the story of an Invok account director and her marketing director partner at RoC Skincare and how they eased workloads and improved collaboration for each other and their teams.
Read MoreWelcome to Invok's second installment of our Sustainability Watch series. Here, we share relevant news and insights on some pressing issues facing the CPG industry. We hope these articles will help spark conversations among your team and inspire you to consider how we as an industry can be part of the long-term solutions to our planet's environmental problems.
Read MoreWe are in the early stages of the most dramatic change in branding and package design in over a century. But brands can meet the challenges of a digital lifestyle as retail/e-tail blended environments grow -- if they understand the four patterns that consumers use to locate, assess, and select brands.
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