Welcome to the fourth edition of Invok's Sustainability Watch series. Here, we share relevant news and insights on some pressing issues facing the CPG industry. We hope these articles will help spark conversations among your team and inspire you to consider how, we as an industry, can be part of the long-term solutions to our planet's environmental problems.
Read MoreBrands are always in competition, and there’s no finish line, which is why the practice of brand stewardship takes grit. Despite technologies that make everything easier, brand caretaking is still a hands-on, long-haul job for brand experts.
Read MoreBrand and package design are essential to sharing sustainability messages with consumers. Our guide and case study will help you establish or improve your brand’s sustainability communications.
Read MoreHaving the tools in place for communications doesn't mean that conversation will start or that relationships will form. So how do we do that; how do we develop strong client-agency connections?
Read MoreProcess improvement between a client and agency doesn't have to be a big deal; just practical. Minor tweaks or course corrections will ease workloads and collaboration.
Read MoreThis holiday season, we welcome the new year with optimism and pride because of our commitment to support the next generation of designers. Why are we optimistic? Read on …
Read MoreActions speak louder than words when it comes to expressing your brand's purpose.
Read MoreLove it or hate it, the brief is a communication tool that has stood the test of time. Project scoping is not always easy, and writing a brief can be burdensome. We empathize.
Read MoreHello there, thanks for your replies to our last letter; it was wonderful to hear from so many of you. Today, we bring you our second letter.
Read MoreHello everyone. My Invok Brands partners, Richard Shear, Michael Azulay, and I, want to say hello and extend our best wishes to you after a challenging year-and-a-half.
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