Boasting an impressive roster of clients from Pernod Ricard and Johnson & Johnson to Revlon, with offices in both New York and Toronto, Invok has specialized in the creation, extension and innovation of medium to large iconic brands.

When redefining the expectations of the condom category, considering client vision, consumer need, as well as category influences like emotions and attitudes are key in developing a relevant and resonant product.

Have you ever eaten peanut butter from a spoon? You know, with the spoon upside down. How about folding your slice of pizza?

I continue to be amazed at The Dieline. It has obviously become an indispensable resource for the design and marketing communities.  But this post on thedieline.com, containing ideas from a Peruvian designer is really disturbing, let me count the ways.

We hear their voices as we wander around the busy aisles of Target or the hushed showrooms at Saks Fifth Avenue.

It’s flu season, and lots of suffering people are wandering the drug store aisles in search of relief. These days it comes in many forms. 

In 1440 Guttenberg celebrated moveable type, in 2012 Absolut Vodka was one of the first brands to celebrate “moveable” design.