details in the design: whole hog

You'd need a thousand words, at least, to explain who you are. Same with a brand. And it's probably TL;DR anyway. That's why in branding, we use the shorthand of graphic design instead. 

Welcome to our Details in the Design series, where we explore how our graphic design work brings a brand identity to life.  

Tastemakers

Whole Hog is a line of craft beer from Steven's Point Brewery in Wisconsin. With Whole Hog, Steven's Point took their 155-year-old tradition of innovation and quality and created this new beer line with unique flavor profiles like Cuppa Espresso Stout and Hazelnut Brownie Porter.

To brand this new line, we created a perfect system of design consistency that allows each flavor to tell its own story. Our strategy was to capitalize on the Whole Hog Brewery brand; bold and memorable. It also needed to express the flavor component clearly.

Next-level brews

You'll spot the flavor icon on the bottleneck and bottle labels. Both are effective cues to consumers who are navigating crowded beer aisles, and consistent design quickly identifies them as Whole Hog beer.

Like the tagline says, Go Bigger, Go Better, Go Whole Hog.