details in the design: assura

You'd need a thousand words, at least, to explain who you are. Same with a brand. And it's probably TL;DR anyway. That's why in branding, we use the shorthand of graphic design instead. 

Welcome to our Details in the Design series, where we explore how our graphic design work brings a brand identity to life.  

For our client Assura Trust, the design elements of line, color, and balance come together to communicate trust, credibility, security, and strength.

Let's see how they come together in this design. Trust and credibility rely on consistency, which we show by using a continuous line with a consistent weight. The color of trust and credibility, which is gold, emphasizes the meaning. Enclosed in the graphic, we use the Assura A twice to represent the company and the client. The elements of the graphic relationship are balanced and within the circle of trust. When placed on an indigo background, the Assura symbol of trust and credibility gives us an overall feeling of comfort and reassurance.